Running AdForge as a service, Ad Management

AdForge Agency Implementation, Programmatic Revenue Optimization

Learn how to deliver programmatic ad revenue optimization as a service by configuring AdForge's AI-powered CPM floors, header bidding logic, and real-time analytics for publisher clients. This course covers project setup, Crucible dashboard training for client handoff, and building recurring revenue through performance-based reporting.

Open the decision record for AdForge

What does running AdForge for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
$0.005 CPM (usage-based)
Time to first value
Medium setup complexity; value in days
Payback
Break-even within first month with one client at 3x markup
Guided implementation
8 hours

Is AdForge worth running as a client service?

Solid opportunity for agencies with programmatic ad clients; revenue scales with impression volume.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Ad inventory data
  • Bidder data (optional)

People and inputs

  • Programmatic advertising expertise
  • Access to ad exchanges and SSPs

Estimated investment: Pay-as-you-go $0.005 CPM; no upfront fee.

Included with the course

7 working documents for delivering this service.

  • AdForge Client Onboarding Checklistchecklist
  • CPM Floor Optimization Strategy Worksheetworksheet
  • Header Bidding Configuration SOPsop
  • Crucible Dashboard Client Training Templatetemplate
  • Monthly Revenue Report Export Guideguide
  • Programmatic Ad Placement Audit Templatetemplate
  • Smart Ad Refresh Implementation Checklistchecklist

Listed by name. These documents are not yet published as individual downloads.