Running Dub as a service, Attribution Analytics

Dub Agency Implementation, Building Tracked Referral Programs for Clients

Learn how to set up Dub's branded short links, conversion tracking, and affiliate program management as a recurring service for clients. This course covers custom domain configuration, embedding white-label analytics dashboards into client portals, automating partner payouts via Stripe, and structuring retainer pricing around attribution reporting.

Open the decision record for Dub

What does running Dub for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
Lowest paid vendor plan is Pro at $29 per month. Additional costs may include custom domain registration and any Enterprise tier features at $249 per month if required. No setup fees are published.
Time to first value
Not published
Payback
Not modeled
Guided implementation
8 hours

Is Dub worth running as a client service?

Dub provides strong link attribution, affiliate management, and white-label custom domains suitable for agencies delivering managed services. However, the absence of a multi-tenant agency dashboard and published time-to-value, combined with unmodeled client pricing, labor, and overhead, means ROI cannot be projected from the available evidence alone.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Dub account on a paid tier (entry tier at $0, Pro tier at $29 per month, Business tier at $99 per month, or Enterprise tier at $249 per month, vendor costs)
  • Custom domain DNS management access for A and CNAME records
  • Dub API key for programmatic link generation
  • Stripe account for affiliate and referral payouts
  • Client destination URLs and partner/referral contact lists

People and inputs

  • Documentation for Dub's webhook events and SDKs (TypeScript, Python, Go, PHP, Ruby)
  • Process for configuring embedded referral dashboards inside client apps
  • Internal playbook for setting up A/B tests and device/geo-targeting on links
  • Access to client's analytics stakeholders for conversion tracking validation

Included with the course

7 working documents for delivering this service.

  • Dub Setup Checklist: Custom Domain & DNS Configurationchecklist
  • Affiliate Program Structure Template: Reward Tiers & Payout Rulestemplate
  • White-Label Dashboard Embedding SOP for Client Portalssop
  • Link Attribution Audit Worksheet: Tracking Gaps & Revenue Leaksworksheet
  • Dub API Integration Guide: Programmatic Link Creation & Automationguide
  • Monthly Attribution Report Template: Clicks, Conversions & ROI by Channeltemplate
  • Referral Program Launch Playbook: Partner Onboarding & Complianceguide

Listed by name. These documents are not yet published as individual downloads.