Running Frase as a service, SEO Content Briefs

Frase Agency Implementation, Building AI-Optimized Content Retainers

Learn how to deliver SEO content retainers at scale by mastering Frase's research, drafting, and publishing workflow. This course teaches agencies how to set up client brand voices, optimize for both Google and AI citations, monitor ranking decay with Content Guard, and automate FAQ and glossary publishing on the Scale plan to reduce manual work and increase retainer margins.

Open the decision record for Frase

What does running Frase for clients commit you to?

Published figures for this service. Blank fields are not published.

Monthly tool cost
Frase Enterprise plan at $699/mo
Time to first value
Low setup complexity, value within days
Payback
Break-even in first month with 1 client at $2,097/mo ($1,398 net profit after tool cost)

Is Frase worth running as a client service?

Frase is a strong opportunity for SEO and content agencies to build a scalable service with quick ROI, especially given its white-label capabilities and multi-client dashboard.

An agency-fit judgement for reselling this service. It is separate from the tool description on the decision record.

Before you start

What has to be in place before the first client engagement.

Tools and subscriptions

  • Frase account (Enterprise plan for white-label)
  • Client's CMS access (WordPress, Webflow, Sanity, or Wix)
  • Browser with internet connection

People and inputs

  • Brand voice samples from clients (published content)
  • Client's competitor URLs for SERP analysis
  • List of target keywords for each client

Included with the course

7 working documents for delivering this service.

  • Frase Client Onboarding Checklistchecklist
  • Brand Voice Profile Template for Frase AI Agenttemplate
  • Monthly Content Retainer SOP with Frase Workflowsop
  • AI Visibility Audit Worksheet (ChatGPT, Perplexity, Claude, Gemini)worksheet
  • Content Guard Decay Monitoring and Revision Guideguide
  • Frase Pricing Tier Comparison for Agency Resaleworksheet
  • CMS Integration Setup Guide (WordPress, Webflow, Sanity, Wix)sop

Listed by name. These documents are not yet published as individual downloads.