Implementation BlueprintExecution layer

AcelleMail White-Label Reseller Setup (5-7 days)

This playbook guides agencies through deploying AcelleMail on their own server, configuring the Extended License for multi-tenant white-label resale, and packaging a client-facing email marketing service with per-email billing. Time: 5-7 days.

By InnovaAI ResearchPublished Updated

Email Marketing

How do you implement it?

Blueprint

AcelleMail White-Label Reseller Setup (5-7 days)

This playbook guides agencies through deploying AcelleMail on their own server, configuring the Extended License for multi-tenant white-label resale, and packaging a client-facing email marketing service with per-email billing.

Prerequisites
  • A Linux server with PHP and MySQL (or MariaDB) installed
  • Access to a domain for the AcelleMail installation and client subdomains
  • An SMTP provider account (Amazon SES, SendGrid, or Mailgun) for sending
  • Payment gateway credentials (Stripe or PayPal) for client billing
  • Extended License purchase ($199 one-time) to enable white-label and SaaS features
Execution Timeline
  • 1.Provision a Linux server and install required dependencies (PHP, MySQL, web server)
  • 2.Download AcelleMail source code and run the installation wizard
  • 3.Configure the base admin account and verify the admin panel loads
  • 1.Set up SMTP credentials for Amazon SES or SendGrid in the AcelleMail admin panel
  • 2.Configure domain authentication (SPF/DKIM) for the primary sending domain
  • 3.Test sending a campaign to a test list to confirm deliverability
  • 1.Enable the Extended License features in the admin panel (white-label, multi-tenant)
  • 2.Customize the platform branding: logo, colors, and company name in the white-label settings
  • 3.Set up subscription plans and per-email pricing (e.g., $0.0001 per email after 1,000 free monthly sends)
  • 1.Create a client tenant account and assign a branded subdomain
  • 2.Configure the tenant's SMTP integration and import a sample subscriber list
  • 3.Build a test campaign using the drag-and-drop builder and send it to verify the client experience
  • 1.Integrate Stripe or PayPal for automated client billing in the SaaS framework
  • 2.Test the subscription checkout flow with a sandbox payment
  • 3.Document the client onboarding process and create a service agreement template
  • 1.Develop a client onboarding checklist and a quick-start guide for using the drag-and-drop builder
  • 2.Set up a monitoring alert for server health and email bounce rates
  • 3.Conduct a dry run with a pilot client to validate the entire workflow
  • 1.Finalize the white-label service package and pricing tiers
  • 2.Create a sales page and proposal template for the AcelleMail service
  • 3.Launch the service and onboard the first paying client
One-time license cost of $199 for the Extended License, plus server hosting (approx. $20-$50/month) and SMTP costs (varies by volume). Total setup cost is roughly $250-$400.5-7 days
ROI Logic

With a $199 one-time license fee, agencies avoid recurring SaaS platform costs. Charging clients $299/month for a managed email service (as in the AcelleMail Local Email Starter) yields a 90%+ margin after hosting and SMTP costs, especially when using per-email billing at $0.0001 per email after the free tier.

Deliverables
  • White-labeled AcelleMail installation with custom branding and subdomain
  • Configured multi-tenant SaaS framework with subscription plans and billing
  • Client onboarding checklist and quick-start guide for the drag-and-drop builder
  • Service agreement template and pricing sheet for the AcelleMail offer
  • Monitoring dashboard for server health and campaign delivery metrics
Definition of Done

The AcelleMail platform is fully white-labeled, a test client can sign up, pay via Stripe, and send a campaign through their own branded tenant, with all billing and deliverability verified.

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