Implementation BlueprintExecution layer

AppDirect White-Label Marketplace Launch (5-7 days)

This blueprint guides agencies through launching a white-labeled B2B marketplace for a client using AppDirect, covering setup, billing, and partner onboarding. Time: 5-7 days.

By InnovaAI ResearchPublished Updated

Integration Platforms

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Blueprint

AppDirect White-Label Marketplace Launch (5-7 days)

This blueprint guides agencies through launching a white-labeled B2B marketplace for a client using AppDirect, covering setup, billing, and partner onboarding.

Prerequisites
  • Client has a defined product catalog and vendor list
  • Agency has access to AppDirect admin credentials
  • Client branding assets (logo, domain, color scheme)
  • Payment gateway credentials for subscription billing
  • Agreement on reseller/partner commission structure
Execution Timeline
  • 1.Configure AppDirect Starter storefront with client branding and domain
  • 2.Set up unlimited product catalog entries for initial vendor listings
  • 3.Create 2 admin accounts for agency and client access
  • 1.Integrate payment method for subscription billing
  • 2.Enable automated checkout and assisted sales workflows
  • 3.Configure customer search and notification settings
  • 1.Set up partner registration portal and partner dashboard
  • 2.Onboard up to 10 initial vendor listings with profiles
  • 3.Define volume pricing rules for reseller tiers
  • 1.Connect Salesforce, HubSpot, Zapier, or Slack for CRM sync
  • 2.Test subscription provisioning and lifecycle management
  • 3.Validate cloud distribution network integration for 100+ marketplaces
  • 1.Train client sales reps on assisted sales and checkout
  • 2.Run end-to-end test of subscription billing and invoicing
  • 3.Document admin and sales rep workflows for client handoff
  • 1.Launch marketplace to a pilot group of end-customers
  • 2.Monitor store performance and troubleshoot issues
  • 3.Adjust product catalog and pricing based on feedback
  • 1.Finalize partner onboarding and reseller management processes
  • 2.Deliver training session for client's operations team
  • 3.Hand over admin access and ongoing support plan
AppDirect Starter at $799/month plus add-ons: $25/vendor, $50/partner, and connector fees; agency setup fee of $3,250/month for first month.5-7 days
ROI Logic

Agency charges $3,250/month for setup and management while paying $799 for AppDirect Starter, yielding a gross margin of $2,451/month. Additional revenue from add-ons (vendors, partners, connectors) can increase margin further, making this a high-margin recurring service.

Deliverables
  • White-labeled AppDirect storefront with client branding and domain
  • Configured subscription billing and payment integrations
  • Partner registration portal with up to 10 vendor listings
  • Documented admin and sales rep workflows
  • Client training session and handoff guide
Definition of Done

The client's marketplace is live on AppDirect with branded storefront, automated billing, and partner onboarding, and the client's team can independently manage daily operations.

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