Bulk Campaign Visual Production Offer (7-14 days)
An agency offer that turns a client's static campaign assets into a configurable generation pipeline, so banners, ad variants, and social crops ship from templates instead of one-off design tickets. It is priced as a production retainer, not a design project. Time: 7-14 days.
By InnovaAI ResearchPublished
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Bulk Campaign Visual Production Offer (7-14 days)
An agency offer that turns a client's static campaign assets into a configurable generation pipeline, so banners, ad variants, and social crops ship from templates instead of one-off design tickets. It is priced as a production retainer, not a design project.
- Client brand kit in machine-readable form: hex codes, licensed font files, logo lockups, and safe-area rules
- A named approver on the client side who can sign off on template layouts within 24 hours
- Access to the ad platforms or CMS endpoints where generated assets will be published
- A sample of 20 to 50 existing assets to reverse-engineer the layout patterns from
- Agreed volume ceiling per month so usage-based API pricing does not surprise either side
- 1.Inventory the client's current asset types and count monthly production volume
- 2.Document where each asset type is published and who approves it today
- 3.Flag asset types that are too bespoke to template and exclude them from scope
- 1.Select the generation platform against three criteria: API access, template editor maturity, and export formats
- 2.Confirm the platform supports the client's required output sizes and file types
- 3.Test one representative asset end to end before committing
- 1.Build the master template set covering the top five asset sizes
- 2.Lock text fields, image slots, and color tokens to the client brand kit
- 3.Version the templates so layout changes are traceable
- 1.Wire the data source that feeds copy and imagery into the templates
- 2.Map each campaign field to its template variable
- 3.Run a 10-asset batch and inspect for text overflow or crop errors
- 1.Connect the pipeline to the client's publishing destination
- 2.Add a naming convention so generated files are traceable to their source row
- 3.Test a failed-generation path and confirm the error surfaces to a human
- 1.Generate a full campaign batch at production volume
- 2.Have the client approver review a random sample of 15 assets
- 3.Log every correction the approver requests and group them by cause
- 1.Fix template defects surfaced by the review sample
- 2.Re-run the batch and confirm corrections hold across all sizes
- 3.Freeze the template version for the first live campaign
- 1.Write the runbook covering how to add a new asset size and how to retire one
- 2.Record a short walkthrough for the client's internal team
- 3.Hand over credentials with least-privilege access
- 1.Run the first live campaign through the pipeline with agency oversight
- 2.Measure generation time per asset against the client's prior baseline
- 3.Capture the delta for the retainer renewal conversation
- 1.Review month-one usage against the agreed volume ceiling
- 2.Adjust the template set based on which sizes actually got used
- 3.Confirm the support and change-request process for the retainer period
The agency charges for pipeline construction and ongoing template stewardship, not per asset, so margin holds even as volume climbs. A client producing 400 assets a month at a $40 blended design cost is spending $16,000; a templated pipeline at $2,000 retainer plus usage leaves room for the agency to keep 60% or more. The retainer renews because the client's campaign calendar keeps generating new sizes and languages, and each addition is a small change to an existing template rather than a new design brief.
- A versioned template library covering the client's top asset sizes and languages
- A documented generation pipeline with its data source, publishing destination, and error path
- A runbook for adding, editing, and retiring templates without agency involvement
- A baseline-versus-pipeline production report showing time and cost per asset
- A usage and margin dashboard tracking volume against the agreed ceiling
The client's team has generated a full live campaign batch through the pipeline without agency intervention, and the runbook has been used at least once by a client-side operator to add a new asset size.