Implementation BlueprintExecution layer

CallScaler Pay-Per-Call Network Launch (7-10 days)

Stand up a resellable pay-per-call and call intelligence service on CallScaler, from tracking numbers and AI lead scoring to white-labeled client portals and buyer routing. Time: 7-10 days.

By InnovaAI ResearchPublished

Call Analytics QA

How do you implement it?

Blueprint

CallScaler Pay-Per-Call Network Launch (7-10 days)

Stand up a resellable pay-per-call and call intelligence service on CallScaler, from tracking numbers and AI lead scoring to white-labeled client portals and buyer routing.

Prerequisites
  • CallScaler Agency plan at $130/mo active, since unlimited businesses and unlimited client portals are required before onboarding more than three clients
  • White-label add-on at $49/mo purchased if the client-facing portal must carry the agency brand rather than CallScaler branding
  • Google Ads and Meta Ads accounts for each pilot client with admin access for campaign attribution
  • Stripe connected inside CallScaler so prepaid client balances and pay-per-call billing can run without manual invoicing
  • A signed retainer or pilot agreement covering call tracking, lead scoring, and monthly reporting scope
Execution Timeline
  • 1.Purchase local US tracking phone numbers in CallScaler for each client market
  • 2.Configure call flows and dynamic number insertion rules for website and landing pages
  • 3.Connect Google Ads and Meta Ads accounts so inbound calls attribute to specific campaigns
  • 1.Attach Stripe to CallScaler to enable prepaid client balances and pay-per-call settlement
  • 2.Define routing rules for the pilot client, including route-to-highest-bidder logic if a buyer network is in scope
  • 3.Map each campaign to a unique tracking number to keep attribution clean
  • 1.Enable AI transcription, call summarization, and 1-100 lead scoring on the pilot client account
  • 2.Run test calls through every tracking number and confirm scores and transcripts land in the dashboard
  • 3.Verify PII redaction settings on the Agency plan before any client call recordings are shared
  • 1.Build the white-labeled client portal with branded call and lead score dashboard
  • 2.Set user permissions so client staff see scores and transcripts without touching routing or billing
  • 3.Confirm the portal reflects the agency brand, not CallScaler branding, across all client logins
  • 1.Configure real-time bidding rules if the client is selling calls to buyers
  • 2.Set buyer and publisher records for the pay-per-call network, including bid floors per vertical
  • 3.Test the full cycle from inbound call through bid routing to lead score delivery
  • 1.Pull the first week of call quality scores and flag leads below the client's qualification threshold
  • 2.Deliver the first lead quality report to the client with campaign-level attribution from Google and Meta
  • 3.Adjust routing or scoring thresholds where call quality is below target
  • 1.Document the onboarding runbook so the next client takes hours, not days
  • 2.Set the monthly cadence for score reviews, transcript audits, and portal reporting
  • 3.Confirm the retainer covers the $130/mo Agency plan plus the $49/mo white-label add-on per client group
$130/mo Agency plan plus $49/mo white-label add-on, roughly $179/mo in platform cost before call volume; the Pro plan at $45/mo covers a single-client pilot with 3 businesses and 5 users each7-10 days
ROI Logic

A single client on the Local Track Starter offer at $470/mo against $179/mo in platform cost leaves roughly $291/mo gross margin per client group, and because the Agency plan carries unlimited businesses and unlimited client portals, each additional client adds revenue without adding platform spend. The Pay Per Call plan at $400/mo only makes sense once the agency is running its own buyer and publisher network rather than reselling tracking to individual clients.

Deliverables
  • Configured CallScaler account with tracking numbers, call flows, and dynamic number insertion live for each client
  • White-labeled client portal with branded call and lead score dashboard
  • AI lead scoring and transcription settings documented per client, including the 1-100 threshold used for qualification
  • Pay-per-call routing and real-time bidding rules with buyer and publisher records where applicable
  • Monthly lead quality report template populated with campaign attribution from Google Ads and Meta Ads
Definition of Done

Every client tracking number routes correctly, AI lead scores and transcripts appear in the white-labeled portal, and the first monthly lead quality report has been delivered against live campaign attribution.

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