Multilingual Website Launch Sprint (10-14 days)
A fixed-scope engagement that takes a client's existing site or web app from one language to three to five live locales, with automated string detection, glossary-locked brand voice, and a QA pass before publish. Built for agencies that want a repeatable global-ready retainer instead of one-off translation invoices. Time: 10-14 days.
By InnovaAI ResearchPublished
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Multilingual Website Launch Sprint (10-14 days)
A fixed-scope engagement that takes a client's existing site or web app from one language to three to five live locales, with automated string detection, glossary-locked brand voice, and a QA pass before publish. Built for agencies that want a repeatable global-ready retainer instead of one-off translation invoices.
- Client grants admin access to the CMS, repo, or hosting layer where locale routing will be configured. A brand glossary and tone guide exist in writing, even if it is a two-page document. One named client-side approver is available for a 45-minute review window on days 6 and 12. Source content is frozen for the sprint window, with a documented change-freeze owner. Budget for machine translation volume and any human reviewer hours is approved before day 1.
- 1.Inventory every content surface: marketing pages, product UI strings, transactional email, and metadata
- 2.Count translatable words and strings per surface to size the pipeline
- 3.Confirm target locales and priority order with the client approver
- 1.Select the localization platform based on content type, not on price alone
- 2.Map integration points: repository, CMS, design files, and CI pipeline
- 3.Document which surfaces will sync automatically and which stay manual
- 1.Connect the source repository or CMS to the chosen platform
- 2.Run a test sync on a single page or string file to verify string detection
- 3.Log every string the automation missed for manual import
- 1.Build the glossary with product names, legal terms, and forbidden translations
- 2.Configure tone and formality rules per locale
- 3.Set the machine translation profile so output matches the brand voice guide
- 1.Run the first full machine translation pass across all locales
- 2.Flag high-risk strings: pricing, legal disclaimers, CTAs, and error messages
- 3.Route flagged strings to a human reviewer queue
- 1.Hold the client review session on flagged strings
- 2.Capture corrections directly in the platform's in-context editor
- 3.Freeze the corrected glossary for the remainder of the sprint
- 1.Configure locale routing, hreflang tags, and localized URL structure
- 2.Verify that translated metadata renders in search results for each locale
- 3.Test currency, date, and address formatting on transactional pages
- 1.Publish locales to a staging environment
- 2.Run a visual QA pass on the three highest-traffic page templates per locale
- 3.Check layout breaks caused by longer translated strings
- 1.Set up the continuous sync so future source edits trigger new translation tasks
- 2.Define who on the client side owns ongoing review after handover
- 3.Document the escalation path for urgent string changes
- 1.Publish all locales to production
- 2.Verify indexing and hreflang with a crawl of the live site
- 3.Record baseline traffic and conversion metrics per locale for the 30-day check
- 1.Deliver the handover pack: glossary, workflow diagram, and reviewer instructions
- 2.Train the client's in-house reviewer in a 60-minute session
- 3.Agree the monthly maintenance scope and retainer terms
- 1.Run a post-launch defect sweep across all locales
- 2.Close every open correction logged during staging and production QA
- 3.Schedule the 30-day performance review
The agency margin comes from owning the workflow layer, not from reselling translation volume. Machine translation is cheap and getting cheaper, so the billable value sits in glossary governance, integration setup, QA, and the monthly sync that keeps locales from drifting. A client with three locales and a live product will generate new strings every sprint, which converts a one-time launch into a maintenance retainer that renews without a new pitch. Agencies that bundle localization with content strategy and QA can hold pricing even as per-word rates fall.
- Locale architecture document covering routing, hreflang, and URL structure
- Brand glossary and tone rules configured inside the localization platform
- Live production locales with verified indexing and formatting
- Reviewer handover pack with workflow diagram and escalation path
- 30-day performance baseline per locale with traffic and conversion metrics
All target locales are live in production, indexed with correct hreflang tags, and the client's named reviewer has completed one full correction cycle inside the platform without agency assistance.