Localized Avatar Video Retainer Sprint (10-14 days)
A productized sprint that takes one client's existing script or deck and ships a localized avatar video series with brand-locked styling, so agencies can sell recurring video volume without a production crew. Time: 10-14 days.
By InnovaAI ResearchPublished
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Localized Avatar Video Retainer Sprint (10-14 days)
A productized sprint that takes one client's existing script or deck and ships a localized avatar video series with brand-locked styling, so agencies can sell recurring video volume without a production crew.
- A signed scope naming the number of videos, target languages, and revision rounds per asset Client brand kit in editable form: logo files, hex codes, approved typefaces, and lower-third rules Source material the client already owns (script, deck, PDF, or recorded SME interview) plus written sign-off on claims A named client approver who can turn review notes around inside 24 hours Consent and likeness documentation for any real person whose voice or face is cloned
- 1.Inventory the client's existing video assets and note which ones are already localized
- 2.Agree the language list and the order languages ship in
- 3.Confirm the single approver and the review channel
- 1.Rewrite the source script for spoken delivery, cutting sentences that only work on a page
- 2.Mark claims that need legal or compliance review before recording
- 3.Lock the script version that goes into production
- 1.Build the brand kit inside the chosen platform: colors, fonts, logo placement, intro and outro
- 2.Select or clone the presenter avatar and test it against the client's tone
- 3.Render a 20-second style test for client sign-off
- 1.Record scratch voiceover and check pacing against the target runtime
- 2.Adjust the script where the read runs long or flat
- 3.Get written approval on the style test before batch production
- 1.Produce the first full video in the primary language
- 2.Add captions and check them against the spoken track
- 3.Log every fix the client requests as a reusable rule
- 1.Apply the approved fixes and re-render the primary video
- 2.Run the localization pass for the first two secondary languages
- 3.Spot-check lip-sync and pronunciation on names and product terms
- 1.Produce the remaining videos in the series from the locked template
- 2.Verify each render against the brand checklist
- 3.Package files in the formats the client's channels require
- 1.Run the client review session and capture notes in one document
- 2.Separate must-fix items from nice-to-have items
- 3.Confirm which changes fall inside the agreed revision rounds
- 1.Execute must-fix edits and re-render affected videos
- 2.Re-check captions and audio levels after edits
- 3.Flag any asset that needs a fresh recording rather than an edit
- 1.Deliver the final file set with a naming convention the client can maintain
- 2.Hand over the template so future updates do not require a rebuild
- 3.Walk the client through the update path for script changes
- 1.Document the production runbook: script rules, avatar settings, render settings
- 2.Set the monthly volume assumption that the retainer will be priced against
- 3.Agree the next batch's language priorities
- 1.Present the retainer proposal with per-video and per-language pricing
- 2.Confirm the client's internal publishing calendar for the next quarter
- 3.Schedule the first monthly batch date
The first series is priced as a project because it includes script rewriting, brand templating, and the approval loop, all of which are one-time costs the client would otherwise pay a production house far more to absorb. Once the template and runbook exist, each additional video costs the agency minutes of editing plus render credits, so the monthly retainer carries 60-75% gross margin while the client compares it against a $4,000-$12,000 live shoot. Localization is the margin multiplier: the same locked template can ship five languages for a fraction of a second shoot, and clients rarely have an internal team that can do it.
- A locked brand template inside the chosen platform with avatar, voice, intro, outro, and caption styling
- The first video series delivered in the primary language plus agreed secondary languages, with caption files
- A production runbook covering script rules, render settings, and the update path for future edits
- A per-video and per-language pricing sheet for the ongoing retainer
- A consent and likeness record for every cloned voice or face used in the series
The client has approved the full video series in every contracted language and signed the monthly retainer, with the template and runbook handed over so the agency can produce the next batch without rebuilding anything.