Imgveo Social Video Retainer (5-7 days)
A productized retainer where agencies use Imgveo's text-to-video, image-to-video, and start-end frame modes to deliver a monthly batch of short-form video clips for clients, with predictable margins from credit-based plans. Time: 5-7 days for initial setup and first delivery.
By InnovaAI ResearchPublished
Imgveo Social Video Retainer (5-7 days)
A productized retainer where agencies use Imgveo's text-to-video, image-to-video, and start-end frame modes to deliver a monthly batch of short-form video clips for clients, with predictable margins from credit-based plans.
- Imgveo account with a paid plan (Starter or higher) to access 720p or 1080p output
- Client-approved brand guidelines and sample images for prompt templates
- A content calendar template for scheduling video deliverables
- Access to client social media accounts or a shared drive for asset delivery
- Basic understanding of Imgveo's credit consumption per generation mode
- 1.Create Imgveo account and review the three generation modes: text-to-video, image-to-video, and start-end frame
- 2.Test the free tier's 20 credits to understand output quality at 480p and 4-second clips
- 3.Document credit usage for each mode to estimate monthly consumption
- 1.Upgrade to Starter plan ($19.90/mo) for 1,500 credits and 720p output
- 2.Set up client project folders in Imgveo dashboard for organized generation history
- 3.Create branded prompt templates using client's niche keywords and style references
- 1.Run a kickoff call with client to gather video requirements and preferred formats
- 2.Generate 5-10 test clips using text-to-video mode to validate prompt effectiveness
- 3.Refine prompts based on output quality and client feedback
- 1.Use image-to-video mode with client-supplied product photos or logos for brand consistency
- 2.Experiment with start-end frame mode for transitions up to 5 seconds (Starter plan limit)
- 3.Select the best clips and prepare them for client review
- 1.Deliver first batch of 8-12 clips to client for approval
- 2.Adjust prompts or inputs based on client feedback and regenerate as needed
- 3.Document the workflow and credit consumption for future months
- 1.Optimize final clips for Instagram Reels, TikTok, and Facebook formats using Imgveo's 1080p export (if on higher plan)
- 2.Create a monthly content calendar with posting schedule and captions
- 3.Set up a recurring reminder for monthly credit reset and client check-ins
- 1.Deliver final assets and content calendar to client
- 2.Review credit usage against the 1,500 monthly credits and plan for overages
- 3.Present a proposal for ongoing retainer with clear scope and pricing
With a Starter plan at $19.90/mo providing 1,500 credits, an agency can generate roughly 150-300 clips (depending on mode and length), selling a monthly retainer at $540/mo as per the Imgveo Social Starter offer. This yields a gross margin of over 96% before labor, with the main cost being time for prompt engineering and client management.
- Branded prompt template library for client's niche
- Monthly batch of 8-12 AI-generated video clips in 720p or 1080p
- Content calendar with posting schedule for social platforms
- Documented workflow for credit usage and generation history
- Client-facing report on video performance and next month's plan
Client approves the first batch of video clips and signs off on the recurring retainer, with Imgveo credits allocated for the next month.
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