Vertical Clip Factory Retainer Launch (10-14 days)
A productized offer that turns a client's existing long-form footage into a governed short-form clip pipeline: automated cutting, caption styling, and platform adaptation with a human brand-voice gate. Built so an agency can sell volume without adding editors. Time: 10-14 days.
By InnovaAI ResearchPublished
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Vertical Clip Factory Retainer Launch (10-14 days)
A productized offer that turns a client's existing long-form footage into a governed short-form clip pipeline: automated cutting, caption styling, and platform adaptation with a human brand-voice gate. Built so an agency can sell volume without adding editors.
- Client supplies at least 8 hours of owned long-form footage or podcast archive with usage rights cleared One named client-side approver for brand voice and a 24-hour review turnaround commitment Access to the client's social accounts or a scheduling handoff channel Agreed caption style guide (font, color, safe-zone margins, banned phrases) Baseline metrics: current posting cadence, average views per post, and hours spent per clip today
- 1.Inventory the client's footage library and flag clips with rights or talent-release gaps
- 2.Document the current manual edit-to-publish workflow with time stamps per stage
- 3.Confirm the approver, escalation path, and posting calendar
- 1.Define the brand voice rubric: three tone rules, three banned caption patterns, one hook formula
- 2.Set caption typography, safe zones, and platform-specific aspect ratios
- 3.Agree the clip volume target per week and per channel
- 1.Configure the chosen platform's auto-clip detection and scoring thresholds
- 2.Load the caption style preset and brand template into the automation stack
- 3.Run a 10-clip test batch from a single source video
- 1.Review the test batch against the voice rubric and log every rejection reason
- 2.Tune reframing and pacing settings where the auto-cut broke a sentence or joke
- 3.Document the human review checklist as a one-page gate
- 1.Build the review queue: who sees clips, in what order, with what sign-off
- 2.Draft the client-facing weekly digest template (clips shipped, clips held, reasons)
- 3.Set the escalation rule for clips touching regulated or sensitive claims
- 1.Produce the first full production week at target volume
- 2.Time each stage to establish real cost per clip
- 3.Capture caption translation output for any secondary-language channels
- 1.Publish the first batch through the scheduler or client handoff
- 2.Verify captions render correctly on each destination platform
- 3.Record baseline engagement on the first 5 published clips
- 1.Run a differentiation pass: rewrite hooks on the three weakest clips by hand
- 2.Compare auto-generated titles and hashtags against the client's prior top performers
- 3.Add one bespoke narrative edit to prove the human layer is real
- 1.Draft the operating runbook: intake, batch cadence, review gate, publish, report
- 2.Assign roles across agency producer and client approver
- 3.Set the weekly capacity ceiling before quality drops
- 1.Deliver a 30-day content calendar mapped to the client's campaign moments
- 2.Present the cost-per-clip model and the retainer tier options
- 3.Hand over credentials, templates, and the runbook
A single editor producing 20 clips a week costs an agency $4,000-$6,000 a month in loaded salary, while the automation stack plus a review gate delivers 40 to 60 clips for a fraction of that, so the retainer is priced against headcount avoided rather than tool cost. The margin holds because the scarce input is the brand-voice gate and the reporting layer, not the cutting. Agencies that sell the gate as a distinct line item defend the fee when clients ask why they cannot just run the platform themselves.
- Brand voice rubric and caption style guide (one page, client-signed)
- Configured clip pipeline with review gate and escalation rules
- Operating runbook covering intake, batch cadence, publish, and reporting
- 30-day content calendar mapped to campaign moments
- Cost-per-clip model and retainer tier sheet
The client has published at least 10 clips produced end-to-end through the pipeline, every one passed the documented voice gate, and the runbook plus calendar are signed off by the named approver.