White-Label Client App Launch Retainer (14-21 days)
A productized sprint that takes one client from approved scope to a published, white-labeled iOS and Android app under the agency's own brand, then hands over a maintenance retainer. Built for agencies that want recurring app revenue without hiring native developers. Time: 14-21 days.
By InnovaAI ResearchPublished
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White-Label Client App Launch Retainer (14-21 days)
A productized sprint that takes one client from approved scope to a published, white-labeled iOS and Android app under the agency's own brand, then hands over a maintenance retainer. Built for agencies that want recurring app revenue without hiring native developers.
- Signed scope covering app store accounts, bundle IDs, and who owns the developer account after handover; client brand kit (logo, fonts, color tokens, store screenshots) delivered in final format; a decision-maker available for two review gates inside the sprint window; the chosen platform's reseller or white-label tier already active on the agency account; content source confirmed (existing site, CMS, or product catalog) with a named client owner.
- 1.Run a 60-minute scope call and record the client's must-have screens versus nice-to-have screens
- 2.Confirm which app store accounts will publish the build and who holds the credentials
- 3.Set the review gates at day 7 and day 14 in writing
- 1.Map the client's existing content source to the app's data model
- 2.Decide which screens pull live data and which are static
- 3.Flag any screen that needs a custom integration and price it separately
- 1.Stand up the project inside the chosen platform under the agency's white-label brand
- 2.Apply the client's design tokens to the base theme
- 3.Configure push notification credentials for both stores
- 1.Build the navigation shell and the five to eight core screens
- 2.Wire the content source so updates flow without manual re-entry
- 3.Connect any payment or account layer the scope requires
- 1.Load real client content, not placeholder text
- 2.Test every screen on a physical iOS device and a physical Android device
- 3.Log defects in a shared tracker the client can see
- 1.Fix defects from the device pass
- 2.Add analytics events for the three actions the client cares about
- 3.Prepare the day 7 review build
- 1.Walk the client through the review build live
- 2.Capture change requests in one list and mark each as in-scope or change-order
- 3.Get written approval to proceed to store submission prep
- 1.Apply approved changes
- 2.Write store listing copy and assemble screenshot sets for both stores
- 3.Draft the privacy policy summary the stores require
- 1.Submit the iOS build for review
- 2.Submit the Android build for review
- 3.Monitor rejection notices and respond within one business day
- 1.Resolve any store rejection and resubmit
- 2.Confirm the app appears correctly in both store listings
- 3.Test the live download on a clean device with no prior install
- 1.Record a 10-minute handover video covering content updates and push sends
- 2.Write the one-page runbook for routine changes
- 3.Transfer or document account ownership per the signed scope
- 1.Present the maintenance retainer with three tiers and a monthly price
- 2.Confirm the first monthly update window
- 3.Close the sprint with a written completion sign-off
The build itself is a fixed-fee project, but the margin lives in the retainer: content updates, push campaigns, store compliance, and OS version maintenance recur every month with a fraction of the setup hours. Because the platform handles native compilation and store submission, an agency can run several client apps with one producer instead of a mobile engineering hire, and the white-label tier means the client sees the agency's brand on the build, not the vendor's. Reselling the platform seat at a markup on top of the service fee adds a second revenue line on the same delivery.
- Published iOS and Android app listings under the agency's white-label brand; a content and navigation map tied to the client's live data source; store listing copy and screenshot sets for both stores; a one-page runbook plus a 10-minute handover video; a signed maintenance retainer with a defined monthly update window.
Both the iOS and Android builds are live in their respective stores, downloadable by a member of the public, and the client has signed the handover runbook and retainer.