Leadinfo vs Origami vs AnyBiz (Signal Source and Qualification Depth for Agency Retainers)
These three sit at different points on the same spectrum: Leadinfo sells a first-party trigger, Origami sells a searchable targeting hypothesis, and AnyBiz sells execution capacity. The tool choice matters far less than whether the agency owns the qualification scoring on the back end, because that is the layer clients cannot easily price-shop. Agencies that resell access without a documented scoring model get paid like a software reseller; those that publish the scoring criteria and the trigger logic get paid like a partner.
By InnovaAI ResearchPublished
Which should an agency choose?
Leadinfo vs Origami vs AnyBiz (Signal Source and Qualification Depth for Agency Retainers)
Leadinfo
Best for: Agencies running ABM or retainer programs for clients with 5,000+ monthly site visitors who need a defensible trigger for outreach.- Identifies anonymous website visitors in real time and surfaces decision-maker emails, phone numbers, and LinkedIn profiles from a 300M+ contact database
- Connects to 70+ tools including Salesforce, so visitor data lands in the client CRM without a custom build
- Intent signal is first-party: the prospect already touched the client's site, which shortens the targeting hypothesis
- Only works where the client has meaningful web traffic, so thin-traffic accounts produce thin lists
- No native outbound sequencing, meaning the agency still needs a sending layer and a qualification model
- Contact coverage skews toward companies that publish decision-maker data publicly
Origami
Best for: Agencies selling a targeting framework as the deliverable, where the ICP definition itself is the billable intellectual property.- Converts a natural language ICP description into live searches across 50+ sources including job boards, Google Maps, and company sites
- Detects buying signals such as funding events and hiring activity, then enriches with verified emails and phone numbers
- Finds hard-to-reach prospects that static database filters miss, which matters for niche B2B verticals
- Real-time search means list composition shifts between runs, complicating reproducibility for client reporting
- Natural language ICP input is only as good as the operator's targeting hypothesis, so weak briefs produce weak lists
- Enrichment verification rates vary by source, so agencies should budget for a bounce-check step
AnyBiz
Best for: Agencies that want one vendor covering list, channel, and booking for a productized lead-gen retainer with limited internal SDR capacity.- Runs a 24/7 AI sales agent across email, LinkedIn, and phone from a 450M B2B contact database
- Bundles data, sending infrastructure, and multi-channel outreach in one contract, reducing vendor sprawl
- CRM integrations keep meeting and opportunity records in the client's system of record
- Automated multi-channel outreach without a human review gate raises deliverability and brand-safety risk on client domains
- Bundling data and execution makes it harder to isolate which layer is producing results in a client report
- Less useful when the agency already owns a sending stack and only needs contact data
These three sit at different points on the same spectrum: Leadinfo sells a first-party trigger, Origami sells a searchable targeting hypothesis, and AnyBiz sells execution capacity. The tool choice matters far less than whether the agency owns the qualification scoring on the back end, because that is the layer clients cannot easily price-shop. Agencies that resell access without a documented scoring model get paid like a software reseller; those that publish the scoring criteria and the trigger logic get paid like a partner.