Analytic Call Tracking Margin Threshold

Analytic Call Tracking bills per-minute usage at cost through Twilio, and call-recording storage runs $0.0005 per minute on top. That means agency margin on a call-tracking retainer depends on call volume, not on the plan tier. A local plumber generating 300 calls a month at 4 minutes each is roughly 1,200 minutes, a trivial storage line. A lead-gen client pushing 4,000 calls a month crosses the Professional plan's included 4,000 calls and starts stacking overage plus storage. The Agency plan at $149/mo annual adds white-label portals and automated invoicing, which only pays for itself once you run 5+ call-tracking retainers. Below that count, Starter at $22/mo annual or Professional at $59/mo annual keeps delivery costs flat while you prove the attribution story to clients.