AnyBiz Opportunity Floor

AnyBiz prices against an opportunity floor, not a seat count. Starter at $497/month covers 1,000 contacts and 2-3 opportunities; Scale covers 5,000+ contacts and 10+ opportunities at custom pricing. That floor is the agency's unit of planning. Take a client paying a $2,500/month retainer: at Starter economics you are buying 2-3 meetings for $497, leaving roughly $2,000 of gross margin to cover the 16h setup and 6h/month of campaign tuning in the SMB Outbound Starter offer. The floor also sets the honesty line in the sales conversation. If a client needs 8 opportunities a month, Starter cannot deliver it, and selling it anyway burns the retainer inside one quarter. Match the plan to the client's pipeline math before you quote, and treat the contact ceiling as the real constraint on how many verticals or territories you can run per account.