Apollo Seat-to-Retainer Ratio

Apollo prices per seat: Free at $0, Basic at $49 per seat per month billed annually, with credits granted per seat (900 per seat per year on Free, 30,000 per seat per year on Basic). That structure creates a hard ceiling on agency margin, because every person who touches a client account consumes a seat whether or not that client pays on time. The framework: before signing an outbound retainer, divide the retainer fee by the number of Apollo seats the engagement requires. A $2,500 Apollo SMB Prospecting Launch at 20 hours of setup only clears margin if one seat covers the account; assign a second strategist and the seat cost eats the spread. Agencies running five B2B clients with two seats each carry ten seats before any deliverable ships. Count seats first, price the retainer second, and keep shared inboxes and sequences inside one seat wherever the client's volume allows.