Appstle Order-Tier Margin Ladder

Appstle prices by monthly order volume, not by client count: Free covers up to 250 orders, Starter at $10 covers 500, Business at $30 covers 2,000, and higher tiers run to $100/mo, with $0.05 per extra order beyond the cap. That structure turns order volume into the agency's margin variable. An agency charging a flat $399/mo loyalty retainer keeps roughly $369 of it while a boutique stays under 500 orders on the $10 Starter plan, but the same retainer thins once a client crosses 2,000 orders and the Business plan applies. The ladder discipline: before signing any Appstle retainer, pull the client's trailing three-month order counts, assign the plan tier that covers the peak month, and write the tier into the contract so plan upgrades are a pass-through cost rather than an agency write-off. Recheck volume quarterly, since holiday peaks can push a client up two tiers in one month.