Assembly Floor Margin Split

Assembly Floor Margin Split is the practice of pricing video work by separating what the tool produces from what the agency decides. Generation, resizing, captioning, and avatar rendering now cost cents per finished minute, so a retainer built on render hours collapses the moment a client sees a template library. The durable margin sits upstream: brief construction, script direction, shot selection, and editorial review, the judgment layers a platform cannot supply. Banuba's AR and video editing SDKs and MakerMoon's white-label template editor both hand agencies assembly capacity; neither writes the hook or decides which cut survives review. Price accordingly, with a fixed editorial fee and a pass-through assembly line, and the retainer survives the second delivery cycle. The split also disciplines scope: when a client asks for 40 variants, the assembly line absorbs volume while the editorial fee stays fixed, protecting margin without renegotiating every request.