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Assistable Margin Threshold

Assistable's usage-based pricing, starting at $0.07 per minute for voice, plus the $97 monthly base, means agencies must calculate a per-client margin threshold before signing retainers. For example, a local service client with 500 voice minutes and 1,000 knowledge base queries per month incurs roughly $35 in voice (at $0.07/min) and $10 in queries (at $0.01/query), plus a share of the base. If you charge a $399 monthly retainer for the Local Chat Starter, your gross margin is around 88% before setup hours. But if a client's call volume spikes to 2,000 minutes, your cost jumps to $140, dropping margin to 65%. The framework: model the cost per minute per client, set a floor retainer that keeps margin above 70%, and include overage clauses for volume spikes. This prevents margin erosion as clients scale usage.

By InnovaAI ResearchPublished Updated

AI Agents

What is Assistable Margin Threshold?

“Usage cost per minute → agency margin per client”

Client usage volume vs. agency margin percentage

Assistable's usage-based pricing, starting at $0.07 per minute for voice, plus the $97 monthly base, means agencies must calculate a per-client margin threshold before signing retainers. For example, a local service client with 500 voice minutes and 1,000 knowledge base queries per month incurs roughly $35 in voice (at $0.07/min) and $10 in queries (at $0.01/query), plus a share of the base. If you charge a $399 monthly retainer for the Local Chat Starter, your gross margin is around 88% before setup hours. But if a client's call volume spikes to 2,000 minutes, your cost jumps to $140, dropping margin to 65%. The framework: model the cost per minute per client, set a floor retainer that keeps margin above 70%, and include overage clauses for volume spikes. This prevents margin erosion as clients scale usage.

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