AT Migrator One-Way Margin Model

AT Migrator is a one-way cutover tool, so agency economics hinge on pricing each migration as a project, not a subscription. The published tiers set the floor: Starter $199 for 5,000 records, Professional $499 for 25,000, Business $999 for 100,000. A productized SMB Starter at $1,800 with 16h setup leaves roughly $1,600 after the $199 licence, which is healthy only if the base stays under 5,000 records. Above that, licence cost climbs while your audit, validation, and schema handoff hours stay flat, so the margin compresses. The framework: quote by record band, cap scope at one base, and sell the migration as a fixed-fee project. Agencies that try to convert this into a monthly retainer will find no recurring licence to mark up, because the tool has no ongoing sync.