Auth0 Resale Ceiling

Auth0 cannot be white-labeled for end clients, so the ceiling on any agency engagement is set by what you build around it, not by the login screen itself. The Free plan carries up to 25,000 monthly active users, Essentials runs $35 monthly for 500 MAU with role-based access control per organization and 10 organizations, and Professional sits at $240 monthly. That spread matters: a client portal on Essentials and a B2B SaaS multi-tenant build on Professional look identical to the buyer but carry very different delivery scope. The practical move is the Auth0 SMB Login Setup at $2,500 for roughly 20 hours of setup, scoped to social plus email/password login, branded UI, and up to three roles. Agencies that quote Auth0 as a per-seat reseller line hit a hard margin wall; agencies that quote it as a fixed-fee integration with documented handoff keep the retainer attached to the application work around it.