Betterproposals White-Label Margin Threshold

The threshold model maps Betterproposals plan cost against what an agency charges for proposal management as a retainer. Starter runs $19 monthly or $13 annually per user and covers e-signatures, interactive pricing tables, payment integrations, and analytics, but it does not include a custom domain. White-label delivery needs Premium at $29 monthly or $21 annually per user for custom domain, CRM integrations, and automatic expiry dates. An agency reselling at $399/mo (the Starter Setup offer) on a Starter seat keeps roughly $386 gross per client; the same retainer on Premium seats for a five-person client team leaves about $294. The framework tells an agency owner to price the retainer against the plan tier the client actually needs, not the cheapest seat, and to bill setup hours (8h setup plus 2h/mo in the productized offer) separately so white-label upgrades do not eat delivery margin.