BigWelt Bundle Margin Threshold

BigWelt's resale economics hinge on which plan an agency anchors to. The Business Website plan at $499/mo and Online Store at $999/mo carry thin margins once you add setup and management hours, while Store + Mobile App at $2999/mo absorbs the same delivery effort across a wider scope. The Local Business Starter offer at $2170/mo with 20h setup plus 4h/mo is the reference point: below that fee, an agency is subsidising the client's WhatsApp automation and CRM pipeline work. The threshold framework asks one question before signing: does the plan price cover the delivery hours the client's vertical actually demands? Real estate and healthcare clients need more WhatsApp flow tuning than retail, so the same $999/mo Online Store plan can be profitable for one client and loss-making for another. Set the floor at the plan price plus your hourly rate times expected monthly hours, and decline anything below it.