Bolna Minute Margin Ladder

Bolna charges per minute of agent runtime at $0.06 pay-as-you-go, so every agency retainer has a hidden cost floor: the minutes the client actually burns. The ladder works like this. Step one, estimate monthly call minutes per client from their historical call logs, not their optimism. Step two, price the retainer at a multiple of that minute cost that covers setup, script iteration, and human escalation handling. Step three, use the Pilots Plan's 25 maximum concurrency to cap exposure during a trial before committing to volume pricing. A clinic booking 900 inbound minutes a month costs roughly $54 in runtime; a cart-recovery campaign dialing 4,000 outbound minutes costs $240. Same platform, wildly different margin shape. Agencies that quote a flat fee without mapping minute burn discover the gap only after the first invoice, when the client's call volume has already doubled and the retainer has not.