Botsonic White-Label Margin Threshold

Botsonic ships with its branding on every client-facing widget, and removing it costs a $49/month add-on per chatbot. That single line item reshapes agency economics. On the Professional plan at $41/month annual ($49 monthly) for 2 chatbots, a client paying a $1,150 Starter Chat Deploy fee looks healthy until the agency absorbs branding removal across both bots, adding $98/month to the cost base. The threshold model asks one question before quoting: does the retainer clear plan cost plus $49 per branded chatbot plus setup labor? A two-bot client on a $400/month support retainer nets roughly $261 after Professional and branding fees, before the 10 hours of setup amortize. Agencies serving healthcare or real estate clients who insist on clean branding should price the add-on into the retainer line, not the setup fee, so margin survives renewal.