Brevo Channel Ladder

Brevo's pricing rewards agencies that add channels in sequence rather than all at once. The free tier carries 300 emails/day and up to 100K contacts, and Starter sits at $8.08/mo, but multichannel automation is capped at 2,000 contacts on both tiers. That cap is the ladder's first rung: run a client's email welcome series and monthly newsletter inside the cap, prove open and click lift, then move the account to a higher plan only when SMS or WhatsApp volume justifies it. A retail client on the $399/mo Brevo Local Email Starter offer can stay email-only for two quarters while the agency bills 10h setup plus 3h/mo, then graduate to a multichannel retainer once the contact ceiling is genuinely reached. Agencies that sell all four channels on day one pay for automation capacity the client cannot yet use and erode retainer margin before the first renewal.