BrightLocal Retainer Floor

The BrightLocal Retainer Floor is the minimum number of local SEO clients an agency needs before BrightLocal's per-client tier pricing turns a retainer profitable. Track runs $41 monthly or $31 on annual billing, Manage $54 monthly or $40 annual, and Grow sits above both. An agency charging $450/mo for the Local Presence Starter offer on the Track tier keeps roughly $419 per client before labor, but the 8h setup plus 3h/mo delivery eats that fast at low client counts. The floor is where setup hours amortize across enough accounts that AI Insights and white-label reporting replace analyst time rather than add to it. Agencies below the floor should sell audits as one-off projects; agencies above it can bundle Manage tier listing sync and review monitoring into a recurring retainer without renegotiating price. Model the floor before signing the third client, not after.