CallaStream Screen Count Ladder

CallaStream prices per screen at $7 (Standard), $9 (Scheduler), and $11 (Complete) monthly, so the agency mental model is a ladder: every screen a client adds raises both the platform cost and the billable retainer. A single-location salon on two screens sits at the $140/mo Local Screen Starter offer, while a five-location restaurant group on the Complete tier carries $55/mo in platform cost against a multi-site retainer. The ladder matters because the Scheduler tier's offline alerts and the Complete tier's template builder and menu board are what justify moving a client up a rung, not the screen count alone. Agencies that quote per project lose the compounding effect; agencies that quote per screen per month keep margin visible as deployments grow. Track screens, tier, and retainer together on one line.