Coupontools Campaign Ceiling

Coupontools prices by campaign count and user interactions, not by client seats. SMB Lite at 37 € monthly carries 1 campaign and 1,000 interactions; SMB Pro at 77 € carries 2 campaigns and 2,000 interactions; Agency Lite at 97 € carries 3 campaigns and 3,000 interactions with full whitelabel setup. An agency running five restaurant loyalty clients on scratch cards needs five live campaigns, which pushes past Agency Lite's three-campaign allowance before any client is added. The ceiling is structural: every new client campaign consumes a slot, so an agency at three clients either upgrades or archives a campaign to free capacity. Model the ceiling before signing a retainer. If the client roster grows faster than the plan tier, margin compresses because the upgrade cost lands on the agency, not the client. Price retainers with the campaign slot cost already inside them.