Custanova Field Ops Margin Model

The Custanova Field Ops Margin Model helps agencies decide which clients to onboard based on the number of field technicians and the agency's ability to resell Custanova's white-label platform. With START at $49/user/month and GROW at $99/user/month, an agency can bundle a $1,000/month managed service for a 2-5 tech contractor, yielding a 67% gross margin after software costs and 4 hours of monthly support. For larger clients with 10+ techs, the agency can negotiate a per-seat markup, pushing margins above 75% while reducing per-client overhead. The model hinges on Custanova's offline capability, which reduces support tickets from field connectivity issues, and its native integrations with Sage and Xero, which cut accounting setup time. Agencies should target clients with predictable job volumes and invoicing needs, avoiding those with complex custom workflows that exceed the no-code builder's limits.

By InnovaAI Research·Published 23 Aug 2026·Updated 4 Sep 2026