DashboardFox MAU Margin Threshold

DashboardFox bills by monthly active users, not seats, so an agency's margin depends on how many client staff actually log in each month. Starter at $99 covers 5 MAUs, Growth at $249 covers 30, and Scale at $499 covers 100. The framework: before quoting a retainer, count the client's real monthly logins, not the headcount on the org chart. A 40-person client where only 6 people open dashboards fits Growth with room to spare; a 12-person client where all 12 log in daily can push past Starter's 5-MAU cap. Email recipients and idle viewers do not consume MAUs, so scheduled report delivery stays cheap. Price the retainer at platform cost plus build and support hours, then recheck MAU counts at each renewal. When a client's active users cross the next tier, the tier jump becomes the trigger for a retainer adjustment conversation rather than an absorbed cost.