Dunning Recovery Window

Dunning Recovery Window treats every failed renewal as a timed decision rather than an accounting event. Involuntary churn is recoverable only inside a narrow band: card retries, in-app prompts, and backup payment methods work in the first days, then recovery odds fall sharply and the client relationship resets to a sales conversation. Agencies that own this layer protect retainer continuity, because a client whose own subscribers churn from failed cards blames the agency running the billing stack. The window differs by model: a WordPress membership built on MemberPress or Paid Memberships Pro can retry through Stripe and PayPal over several days, while a Merchant-of-Record setup such as Paddle absorbs tax and fraud handling but still hands the agency the recovery sequence. Chargebee and Recurly ship dunning automation, yet the sequence, timing, and messaging remain agency work. Treat recovery rate as a deliverable metric in the retainer, not a platform setting nobody reviews.