Krea Unit Economics Ladder

Krea meters work in units, not seats, so agency margin depends on matching client output volume to the right tier. The Free plan caps at 100 units per day with LoRA training limited to 50 images and upscaling to 2K. Pro runs $21 per month billed annually for 20,000 units, all video models including Veo3, Sora, and Kling, LoRA training, and upscaling to 22K. Max sits at $105 per month. A retail client needing 40 branded images plus print-ready 4K outputs fits inside Pro with room to spare, which is why the Krea Brand Visual Starter can be priced at $1,800 on 16 hours of setup. An agency running three concurrent client pipelines should model unit burn per deliverable before quoting a retainer, because a single heavy video client can exhaust a Pro allocation and force an upgrade mid-project.