Maple POS Depth Ladder

Maple's pricing splits cleanly along a capability line, and that line should decide which restaurant clients an agency takes on. Maple Voice at $85/month (annual) or $150/month (monthly) answers calls, handles hours and FAQ, transfers, and logs analytics, but it does not push orders into the kitchen. Maple Pro at $220/month (annual) or $350/month (monthly) adds POS order routing across Toast, Square, Clover, and Shift4 Dine, reservation changes on OpenTable, upselling, and secure payment by phone. Run every prospect through that ladder before quoting: a cafe with FAQ-heavy calls and no POS ambition belongs on Voice, while a multi-location group whose missed calls are lost dinner orders needs Pro or the deployment stalls at the pilot. The agency scenario that breaks is selling Voice to a high-volume independent, then fielding a retainer review when the client discovers orders still land on a human. Price the retainer against the tier the call data justifies, not the tier the client asks for.