ConceptDiscovery layer

PatchClock Retainer Ladder

PatchClock's pricing scales by products and seats, not by client logos, so an agency's retainer margin depends on how many client products it can stack inside one plan.

By InnovaAI ResearchPublished

What is PatchClock Retainer Ladder?

“Product count per seat → retainer tier, not client count”

Products per PatchClock seat versus retainer margin

PatchClock's pricing scales by products and seats, not by client logos, so an agency's retainer margin depends on how many client products it can stack inside one plan. The Agency plan at 79 € per month covers 20 products and 15 team members; the Studio tier sits well below that. Map each client engagement to its product count before quoting: a WordPress plugin shop shipping one plugin consumes one product slot, while a Shopware extension catalogue with six extensions consumes six. Three mid-market clients averaging five products each fit inside a single Agency seat with room to spare, which is where the margin lives. The ladder breaks when a client's product count creeps past the plan ceiling, because the next tier jump lands mid-retainer and eats the spread. Reconcile product counts at every renewal, and price the CRA Starter Setup at $2,500 against the 20h of configuration it actually takes.

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