Publish Reliability Floor

Agencies often evaluate social schedulers on features, but the real risk is a failed publish that erodes client trust. The publish reliability floor is the minimum guaranteed delivery rate a scheduler must hit before any creative or reporting work matters. For agencies, this floor is non-negotiable: a single missed post can undo weeks of strategy. Consider bundle.social's API-first design, which gives developers control over retries and error handling, versus a consumer scheduler where failures are silent. The framework asks: what is the cost of a missed post for this client, and does the tool's architecture support the recovery needed? Set the floor based on client sensitivity, then choose tools that exceed it. This shifts the buying conversation from feature lists to failure modes, which is where retainers are actually protected.