Reconciliation Confidence Threshold

Reconciliation confidence is the share of numbers in a client report that two independent sources agree on before anyone presents them. Agencies rarely measure it, yet it decides whether a dashboard ends a meeting or starts an argument. A report where spend, conversions, and revenue reconcile across the ad platform, the analytics property, and the CRM earns trust; one where they diverge by 15% invites the client to question every other figure on the page. The threshold matters because AI referral traffic is still small enough to vanish into unattributed buckets: ChatGPT sends just 0.62% of Google's organic volume, so a merged or missing source segment quietly corrupts the baseline a retainer is defended against. Set the threshold before adoption, tag the gaps, and treat any metric below it as a footnote rather than a headline.