Recovery Attribution Floor

Recovery Attribution Floor is the practice of measuring lifecycle recovery revenue against a holdback control group rather than against zero, so the number an agency reports is the increment it actually caused. It matters because lifecycle retainers are usually sold on recovered revenue, and without a control group that figure is a gross total that any client analyst can discount. Snagr builds this into the product: it holds back 5% of a Polar.sh merchant's audience as a control and reports recovered revenue against that baseline, which turns a soft claim into a defensible one. The same discipline applies when an agency runs replenishment flows in Stamped or winback journeys in Customer.io: split the audience, leave a slice untouched, and bill against the difference. Agencies that adopt the floor can price on increment, survive procurement scrutiny, and avoid the margin collapse that follows a client discovering the recovery number was never net.