RichEdu Reseller Margin Threshold

RichEdu's pricing is one-time, not recurring, so an agency's profit depends on how it resells. A white-label setup costs $2,500 once; a reseller dashboard costs $999 once and lets you manage sub-school accounts. If your agency charges a school a $2,250 setup fee for the School Starter Setup (20h effort) and stops there, you have a single transaction and no recurring revenue. The threshold is whether you convert that school into a monthly management retainer: hosting, module configuration, parent app updates, and AI attendance/fee automation tuning. A school with 500 students on the Standard Intl Web plan ($500 one-time) can support a $150 to $300 monthly retainer if you bundle ongoing support. Below that, the one-time license cost eats the margin. Above it, RichEdu becomes a recurring line item in your agency's book, not a project.