Signal Decay Half-Life

Every intent signal has a half-life: the window in which it still predicts a buying decision. A funding round, a job posting for a RevOps lead, or a website visit decays from actionable to noise in days or weeks, not quarters. Agencies that treat lead lists as durable inventory keep pitching prospects who already bought elsewhere. The framework forces a timestamp on every record and a re-verification cadence tied to signal type. Origami detects buying signals like funding events and job changes, then sequences outreach from a natural language ICP, which only pays off if the sequence fires inside the decay window. Leadinfo surfaces anonymous website visitors in real time, a signal measured in hours. Pair either with a qualification layer that scores recency, not just fit, and the targeting hypothesis stays alive long enough for a retainer to convert.