Signal Decay Half-Life
Signal Decay Half-Life is the working assumption that any buying trigger (a funding round, a job posting, a site visit, a leadership change) loses most of its reply value within weeks, so the tool that found the signal matters far less than how fast the agency acts on it.
By InnovaAI ResearchPublished
What is Signal Decay Half-Life?
“Trigger freshness → contact rate → retainer renewal”
Signal Decay Half-Life is the working assumption that any buying trigger (a funding round, a job posting, a site visit, a leadership change) loses most of its reply value within weeks, so the tool that found the signal matters far less than how fast the agency acts on it. For agencies, this reframes lead generation tools as perishable inventory rather than a stocked warehouse: a list exported on day one and worked on day twenty is a different product. Leadinfo surfaces anonymous visitors and decision-maker contacts in real time, which only pays off if the outreach sequence fires inside the same week. Origami detects buying signals such as funding events and sequences outreach from the same prompt, compressing the gap between detection and first touch. Price the retainer on response latency, not list volume, and clients can see why the same database produces different results under different agencies.