Signal Density Threshold

Signal Density Threshold is the minimum number of independent intent signals an account must show before an agency treats it as a live opportunity. One visit, one search spike, or one community post is noise; three or more signals across different sources within a 14-day window is a pattern worth a sales motion. The framework matters because agencies bill for outcomes, and chasing thin signals burns retainer hours on accounts that never convert. Bombora's co-op model illustrates the principle at scale: it reads billions of content consumption events monthly across 21,600 topics, which is exactly why a single topic surge inside that volume means little on its own. Pair the threshold with CRM stage data so a prospect showing three signals but sitting at a stalled deal stage gets deprioritized, not escalated. Set the floor per client based on deal size: a $50K retainer justifies a lower threshold than a $5K one.