SmartlyMenu Location Margin Curve

SmartlyMenu's Pro plan costs $29 per month and covers 200 menu items, 5 menus, and 10 QR codes, while the Business plan at $79 per month expands to 1,000 menu items. Because the platform charges 0% platform fees and routes payments through the client's own Stripe or PayPal account, the agency's cost per client location stays flat no matter how much revenue that restaurant processes. A single-location client on the $299/mo SmartlyMenu QR Starter offer leaves roughly $270 in gross margin after the $29 Pro subscription. Add a second location under the same client and the agency duplicates the retainer while absorbing only another $29 in platform cost. The curve bends hardest at five or more locations, where the Business plan's 1,000-item ceiling and multi-location management features replace stacking individual Pro seats. Agencies should price per location, never per account, and audit seat count quarterly so margin does not erode.