Adzooma Audit-to-Retainer Funnel
The Adzooma Audit-to-Retainer Funnel is a three-stage framework for converting free PPC audits into recurring managed service revenue. Stage 1: Use Adzooma's Free plan to run a one-time audit for a prospect, surfacing wasted spend, disapproved ads, and broken tracking across Google, Microsoft, and Meta. Stage 2: Present the audit findings and propose a Silver plan ($69/mo) subscription, which enables weekly reporting and unlimited user seats. Stage 3: Package the Silver plan as a white-label managed retainer at $150-250/mo per client, covering monthly one-click optimizations, alert monitoring, and branded performance reports. For an agency with 10 clients, this yields $1,500-2,500/mo in retainer revenue against a $69 platform cost, achieving a 21-36x margin. The funnel works best for agencies targeting local service businesses with under $5K monthly ad spend, where Adzooma's one-click fixes reduce manual effort to 4 hours per client per month.
By InnovaAI ResearchPublished Updated
“Free audit → Silver plan → $150-250/mo retainer”
The Adzooma Audit-to-Retainer Funnel is a three-stage framework for converting free PPC audits into recurring managed service revenue. Stage 1: Use Adzooma's Free plan to run a one-time audit for a prospect, surfacing wasted spend, disapproved ads, and broken tracking across Google, Microsoft, and Meta. Stage 2: Present the audit findings and propose a Silver plan ($69/mo) subscription, which enables weekly reporting and unlimited user seats. Stage 3: Package the Silver plan as a white-label managed retainer at $150-250/mo per client, covering monthly one-click optimizations, alert monitoring, and branded performance reports. For an agency with 10 clients, this yields $1,500-2,500/mo in retainer revenue against a $69 platform cost, achieving a 21-36x margin. The funnel works best for agencies targeting local service businesses with under $5K monthly ad spend, where Adzooma's one-click fixes reduce manual effort to 4 hours per client per month.