CoachFitOS Margin Threshold
CoachFitOS pricing is INR-denominated, with Starter at ₹4,999/month, Growth at ₹8,999/month, and Max at ₹11,999/month, each capping active members (50, 200, and higher). For agencies reselling to fitness verticals, the margin threshold is the point where a client's member count justifies a higher tier. A solo trainer with 30 clients fits Starter, but an agency bundling CoachFitOS as a managed service for a gym with 150 members must resell at Growth or face overage risk. The framework: map each client's projected active members to the cheapest tier that covers them, then set your resale fee to at least 2.5x that tier's cost to preserve delivery margin after setup and ongoing support. For example, a gym on Growth at ₹8,999/month needs a resale price near ₹22,500/month to keep 60% gross margin. Agencies with 5+ fitness clients can standardize tier selection and pricing, avoiding the trap of undercharging on Max-tier clients while overpaying for Starter-tier ones.
By InnovaAI ResearchPublished
“Client count × price tier → agency margin”
CoachFitOS pricing is INR-denominated, with Starter at ₹4,999/month, Growth at ₹8,999/month, and Max at ₹11,999/month, each capping active members (50, 200, and higher). For agencies reselling to fitness verticals, the margin threshold is the point where a client's member count justifies a higher tier. A solo trainer with 30 clients fits Starter, but an agency bundling CoachFitOS as a managed service for a gym with 150 members must resell at Growth or face overage risk. The framework: map each client's projected active members to the cheapest tier that covers them, then set your resale fee to at least 2.5x that tier's cost to preserve delivery margin after setup and ongoing support. For example, a gym on Growth at ₹8,999/month needs a resale price near ₹22,500/month to keep 60% gross margin. Agencies with 5+ fitness clients can standardize tier selection and pricing, avoiding the trap of undercharging on Max-tier clients while overpaying for Starter-tier ones.