Dehurdle Minute-Margin Model
Dehurdle's pricing ties coaching minutes to plans: Free offers 15 mins/month, Pro (at $66/month annual) includes 120 mins/month, and higher tiers scale capacity. For agencies, the strategic framework is to treat these minutes as a billable inventory, not a subscription cost. When packaging Dehurdle for clients, calculate the per-minute cost of your plan and set your retainer or project fee to yield at least a 3x margin over that cost. For example, a Pro plan costs $0.55 per minute; an agency charging $1,800 for a 16-hour setup plus 120 minutes of coaching per month can sustain a healthy margin while delivering measurable practice sprints. The model forces agencies to monitor usage across client teams, because exceeding plan minutes triggers overage or upgrade costs that erode margin. Use cohort analytics to track per-client consumption and adjust retainers before renewal.
By InnovaAI ResearchPublished
“Coaching minutes → agency margin”
Dehurdle's pricing ties coaching minutes to plans: Free offers 15 mins/month, Pro (at $66/month annual) includes 120 mins/month, and higher tiers scale capacity. For agencies, the strategic framework is to treat these minutes as a billable inventory, not a subscription cost. When packaging Dehurdle for clients, calculate the per-minute cost of your plan and set your retainer or project fee to yield at least a 3x margin over that cost. For example, a Pro plan costs $0.55 per minute; an agency charging $1,800 for a 16-hour setup plus 120 minutes of coaching per month can sustain a healthy margin while delivering measurable practice sprints. The model forces agencies to monitor usage across client teams, because exceeding plan minutes triggers overage or upgrade costs that erode margin. Use cohort analytics to track per-client consumption and adjust retainers before renewal.