Gundo Module Activation Ladder
Gundo's modular design lets agencies resell only the features each client needs, turning a $100/month Coach Starter plan into a $630/month managed service. The framework maps client tiers to activated modules: a solo nutritionist starts with AI meal planning and a branded portal, while a corporate wellness program adds progress tracking, messaging, and billing. Each module adds perceived value and justifies a higher retainer, but also increases your support burden. The ladder prevents overbuilding: you never pay for or configure features a client won't use. For example, an agency onboarding a fitness studio might activate meal plans and client portals at the $150 Pro tier, then upsell analytics and recipe modules as the studio grows. This approach keeps your cost of goods low while your agency's delivery margin climbs from roughly 40% on Starter to over 70% on a fully loaded Pro account.
By InnovaAI ResearchPublished
“Activate modules as client revenue grows → margin expands”
Gundo's modular design lets agencies resell only the features each client needs, turning a $100/month Coach Starter plan into a $630/month managed service. The framework maps client tiers to activated modules: a solo nutritionist starts with AI meal planning and a branded portal, while a corporate wellness program adds progress tracking, messaging, and billing. Each module adds perceived value and justifies a higher retainer, but also increases your support burden. The ladder prevents overbuilding: you never pay for or configure features a client won't use. For example, an agency onboarding a fitness studio might activate meal plans and client portals at the $150 Pro tier, then upsell analytics and recipe modules as the studio grows. This approach keeps your cost of goods low while your agency's delivery margin climbs from roughly 40% on Starter to over 70% on a fully loaded Pro account.