ConceptDiscovery layer

Invoisure Resale Margin Model

Invoisure is not an internal tool; it is a resale product for agencies with existing merchant relationships. The Resale Margin Model frames your agency's decision around the recurring software fee you can charge per merchant, benchmarked against the $25 USD/month Early Access cost. For an agency managing 50 merchants, charging a $50 USD/month platform fee yields $1,500 USD monthly gross margin after Invoisure's cost, before delivery overhead. The model forces a choice: pursue volume with a low fee to win accounts, or target fewer, higher-value merchants who need branded invoicing, payment links, and virtual terminal features. Agencies that already process via NMI, CardConnect, Accept.blue, RunPayments, or Bead can integrate without changing processors, preserving the processing relationship while adding software income. The framework helps agencies avoid underpricing by calculating the minimum fee that covers setup effort, ongoing support, and Invoisure's cost, ensuring each merchant adds positive margin.

By InnovaAI ResearchPublished

Merchant portfolio size → Recurring software revenue

Merchant count vs. monthly software margin at different fee points

Invoisure is not an internal tool; it is a resale product for agencies with existing merchant relationships. The Resale Margin Model frames your agency's decision around the recurring software fee you can charge per merchant, benchmarked against the $25 USD/month Early Access cost. For an agency managing 50 merchants, charging a $50 USD/month platform fee yields $1,500 USD monthly gross margin after Invoisure's cost, before delivery overhead. The model forces a choice: pursue volume with a low fee to win accounts, or target fewer, higher-value merchants who need branded invoicing, payment links, and virtual terminal features. Agencies that already process via NMI, CardConnect, Accept.blue, RunPayments, or Bead can integrate without changing processors, preserving the processing relationship while adding software income. The framework helps agencies avoid underpricing by calculating the minimum fee that covers setup effort, ongoing support, and Invoisure's cost, ensuring each merchant adds positive margin.

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