The Standup Retainer Ladder
The Standup's pricing makes the deployment question a packaging question, not a tooling question.
By InnovaAI ResearchPublished
What is The Standup Retainer Ladder?
“Free digest → paid membership → $1,800 audit → monthly retainer”
The Standup's pricing makes the deployment question a packaging question, not a tooling question. The Free tier already includes the daily 07:40 digest, the full searchable archive, and every release, advisory and outage, so clients can self-serve the raw feed for $0. Membership costs $5 per month and buys the same coverage plus the polling, storage and sending that keep it running, with no ads. An agency cannot charge a retainer for access to either tier. What it can charge for is the work layered on top: mapping a client's vendors and repositories into a tracked list, filtering the digest to what actually touches their stack, and translating patch-or-pin alerts into a decision the client can act on. The Standup Stack Audit prices that first pass at $1,800 across roughly 16 hours of setup. The ladder only holds when the recurring fee covers ongoing triage, not the subscription itself.
More on The Standup
- StrategyWhy The Standup Turns Dependency Monitoring Into a $1,800 Agency Deliverable
- Evaluation RuleThe Standup Rule: Sell Managed Oversight, Not the Digest
- Decision FrameworkThe Standup: Buy vs Skip (Agency Dependency Monitoring Retainers)
- Failure PatternWhy Agencies Fail With The Standup in Client Dependency Reporting
- Implementation BlueprintThe Standup Dependency Watch Retainer (5-7 days)
- Operating ProcedureThe Standup Client Workspace Setup (Onboarding)