Widget Exit Cost

Widget Exit Cost is the framework for pricing a chatbot engagement by how much of the client's conversational asset survives a vendor change. Three layers accumulate: the widget embed, the trained knowledge base, and the conversation history with lead records. A full white-label platform such as SiteGPT or Havlo lets an agency keep the client-facing brand and, in Havlo's case, run several client sites from one dashboard, which raises the agency's switching cost rather than the client's. A no-code builder like Typebot gives the agency portable flows but no resale layer, so the retainer stays tied to build hours. Before quoting, map which layer the client owns and which the vendor holds. If transcripts and lead data cannot be exported in a usable format, the agency is renting a client relationship it cannot move, and every renewal conversation starts from a weaker position.